![]() ![]() Usually, company logos are placed on topmost corner of the travel poster. Logo of the firm (or sponsors): If the travel poster is sponsored by an organization or a company, the logo of the said organization or company should be placed on the poster as well. Depending on who will view or receive the poster, use fonts that are appropriate to the target audience.Ĥ. Typography is not only limited to the text you write but also the font type and font size that you will be using. Typography: Typography pertains to how you will be expressing the message of your design through the text you input. Be careful though since there is a fine line between a beautiful design to a cluttered and messy design.ģ. As long as the colors compliment each other, then you can use as many colors as you want. For your travel poster, make sure to choose vibrant and lively colors. ![]() Colors: Colors are as important to the graphics and pictures you will be incorporating. For example, if you are creating a boat travel poster, obviously you will be using graphics and pictures of yachts, ferries, skiffs, canoes, and not air crafts or buses.Ģ. You need to choose the ones that apply best to your poster. Although there are factors (elements) that need to be considered, images are the main selling point of a poster. Travel-related graphics and pictures: A poster is highly dependent on graphics and pictures for it to be effective. Make sure the elements are all included when you will be creating your own detailed and visually attractive travel poster.ġ. Listed below are the elements of a good travel poster. We also included some simple steps in which you can use when creating a travel poster. Whether for a personal activity or company event, we have some examples and templates that you can download for free. The Venus poster has a very curvy, flowy font, for example, to evoke a sense of the clouds.This article will be focusing on how to create a travel poster designs. We wanted to create a retro-future feel, so we didn't adhere exactly to the period styles, but they definitely informed the design. Lois Kim, typography: We worked hard to get the typography right, since that was a very distinctive element in creating the character of those old posters. The same model guided us for the posters that focus on destinations in the solar system. We chose exoplanets that had really interesting, strange qualities, and everything about the poster was designed to amplify the concept. Our unique take was to take one specific thing about the place and focus on the science of it. It seemed a perfect way to help people imagine these strange, new worlds.ĭelgado: The WPA poster style is beloved, and other artists have embraced it before us. These posters show places in our solar system (and beyond) that likewise haven't been photographed on a human scale yet - or in the case of the exoplanets might never be, at least not for a long time. ![]() They were created at a time when color photography was not very advanced, in order to capture the beauty of the national parks from a human perspective. ![]() Joby Harris, illustrator: The old WPA posters did a really great job delivering a feeling about a far-off destination. There's a nostalgia for that era that just feels good. The JPL director has called our people "architects of the future."Īs for the style, we gravitated to the style of the old posters the WPA created for the national parks. The point was to share a sense of things on the edge of possibility that are closely tied to the work our people are doing today. They suggested it might be wonderful to give a similar treatment to the amazing destinations in our solar system that JPL is currently exploring as part of NASA. (The NASA program that focuses on finding and studying exoplanets is managed by JPL.) Later, the director of JPL was on vacation at the Grand Canyon with his wife, and they saw a similarly styled poster that reminded them of the exoplanet posters. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.ĭavid Delgado, creative strategy: The posters began as a series about exoplanets - planets orbiting other stars - to celebrate NASA's study of them. Background: A creative team of visual strategists at JPL, known as " The Studio," created the poster series, which is titled "Visions of the Future." Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators. ![]()
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